Asja Čengić-Kasumović is a communication, public affairs and advocacy professional with over 20 years of experience in strategic communications for state institutions, international organizations, non-profit and corporate sectors. Asja is an owner of the PR communications agency DBK Lab located in Sarajevo, BiH and has been providing services for the clients from the IT, banking, tobacco, international organizations, and non-profit industries. For two years (2013 – 2014) she was an Executive Director of the CPU. Shortly after that she served for two years as a Communications Advisor to the Prime Minister of FBiH. Asja also worked as a Head of Public Affairs and Communications Department at the United Nations BiH, High Judicial and Prosecutorial Council BiH, Office of the High Representative and Sarajevo Film Festival. She holds a B.A. in Business Administration and Communications, completed at the Anglo-American University in Prague and M.A. in Communications from Faculty for Media and Communication, University Singidunum, Belgrade.