Senad Trnka is an expert in brand management and marketing with over 14 years of experience in the corporate sector and work experience at companies such as Asa Holding and Porsche BH. Throughout his career, Senad has successfully managed well-known brands, improved collaboration among different teams and areas, and strengthened international relationships, adapting business operations to high EU standards. Senad has effectively implemented global marketing strategies at the local level, earning him numerous recognitions, including the title of PR & Marketing Manager of the Year in the automotive industry (2012 UANBIH) and the award for the best-growing importer in Europe (SEAT s.a., 2019). He graduated from the Faculty of Economics in Sarajevo and obtained additional specialization in the field of Product Management (University of Mlada Boleslav - Škoda Auto a.s.). His commitment to keeping up with the latest trends in the marketing industry is reflected in numerous professional specializations by Google and Meta in the areas of digital marketing, project management, and artificial intelligence.